The idea of buying art online may seem like something that would never have been appealing to art lovers and collectors. One of the fundamental pleasures of art is the experience you feel when you look at a piece of art. But like most other products, buying art online has become more popular and appealing. In fact, buying art online is changing the way art is being bought, giving people far more opportunity and freedom in finding the art they like.
This being said, there are still some things to bear in mind which may help when buying art online.
The internet provides a means to view a variety of different artworks from a wide range of sources in very little time. There are only so many exhibitions and galleries you can visit in a day, however online, you can view hundreds of artworks in a relatively short time.
Searching on the internet can also be a good way of finding similar examples of something that you like but which is not available.
One of the drawbacks of buying art online is the lack of face to face interaction with fellow collectors, artists and gallery owners. Another, is not being able to get the “feel” of the artwork which you get when you view in person. So, when buying from an online gallery or website, it is always a good idea to use as many of the services they offer as possible. These include being able to contact site owner or the artist by email and using features they may have on their website such as zoom or View-to-Scale to view the piece. Another tip is to send the image to friends and ask their opinion.
It is always worth doing a bit of research about the online store. Have they been in business for a long time? Do they have a good reputation? Are the methods of purchase secure with recognized security certification? It is also worth checking the terms of their return policy and if artwork is provided with authentication. If buying on a site like eBay, make sure the seller has a very high reputation, which is shown on the auction page and their profile.
Buying art on the internet does have its drawbacks but it also provides a way to increase the range and variety of work that is available to you when you are considering a purchase. Overall buying online can be a way to increase your options rather than a replacement to other ways of collecting art.